| total young adult population, which includes both affluent and non-affluent segments, is just under 28 million, a number that will grow to 31 million in 2008. This represents an increase from 81 to 88 percent of the overall young online population. Overall online retail spending of that group is expected to reach $20 billion by 2008. |
| By
Yael Elish
on Aug. 14 2006
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Source:
http://www.clickz.com
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| Tags:
demographics
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statistics
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early
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adopters
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young
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adults
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