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The Web Analytics Graph Collection eSnips Folder
The Web Analytics Graph Collection
The Web Analytics Graph Collection is a place to share visual representations of web data. It is the source to look for ideas on how and what to measure on websites.
Daniel Waisberg
 
Web Address: http://www.esnips.com/web/WebAnalyticsGraphs
Updated on Aug. 28 2007
4 Comments
Visitors: 6965 , "Favorited" by 5 users
Tags: Web_Analytics , data_visualization , graphs , charts , pies , maps , Web , Analytics , data , statistics
 
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Original graph size
Posted on Apr. 30 2007
 
When you navigate to a graph, I recommend clicking on Original Size, the quality of the picture gets much better.
 
 
Welcome!
Posted on Apr. 12 2007
 

Web Analysts have been struggling to represent web data in a friendly way to their colleagues and bosses. In an effort to help professionals and improve the standards in the field I have started this collection of Web Analytics graphs. The graphs shown in this folder should be used as examples of data visualization as well as 'what to measure' tips.

 

Please send your graphs (in any format) to me with a short description of their content and the techniques used to create them, and I will add them to the folder. Then, you can create a widget of any graph and show it in your blog or website.

 

Send graphs to: danielwaisberg@yahoo.com

 

 
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Unica NetInsight overlay with customer data segments by Akin Arikan.jpg
This is a cropped image from the overlay UI that comes with Unica's web analytics solution. One thing that it enables is to overlay segments based on registered customer data. In this case for example, where did people click who had a loyalty card vs. those that don't.
By Daniel Waisberg on Aug. 28 2007
Size: 46.5kb
404 View(s)
Tags: Customer , data , segments , overlay , chart , Unica , NetInsight , web_analytics , web , analytics
Graphic Widgets | Share Image | + Add to Quicklist
 
Unica NetInsight funnel by Akin Arikan.jpg
This is the visualization for a funnel report in Unica's web analytics solution by the name of NetInsight. From a visual aspect, the most important thing to point out is that this funnel actually does change shape based on the data. Hence the yellow slice is so thin because few people reached that step in the funnel.
By Daniel Waisberg on Aug. 28 2007
Size: 18.2kb
491 View(s)
Tags: Funnel , report , Unica , NetInsight , chart , web , analytics , web_analytics , data , visualization
Graphic Widgets | Share Image | + Add to Quicklist
 
Time Spent on Site by Daniel Waisberg.JPG
This graph represents the time spent on site over a six month period. The data was extracted from Google Analytics and the graph was built using Excel. The graph shows the level of site engagement; it is possible to understand whether the website content is succeeding to engage visitors (an interesting analysis would compare this graph for new and returning users).
By Daniel Waisberg on Jul. 30 2007
Size: 12.3kb
430 View(s)
Tags: retention , trend , time , spent , Google_Analytics , Excel , graph , bars
Graphic Widgets | Share Image | + Add to Quicklist
 
Sales Funnel by Tim Wilson.JPG
This is an Excel based, weekly updated sales funnel status. The numbers in the blue shaded areas are measures of how many people/opportunities are in each stage of the funnel at the time the report is produced. The numbers in the white areas and the arrows are the number that moved from one stage to another over the course of the reporting period. The presentation of the data steals a page right out of the book of several web analytics packages that have conversion funnel capabilities.
By Daniel Waisberg on Jul. 19 2007
Size: 77kb
Source: http://www.secondtree.com
1100 View(s)
Tags: Sales , Funnel , conversion , chart , excel , report , web , analytics , data , Web_Analytics
Graphic Widgets | Share Image | + Add to Quicklist
 
Visitor Trends by Judah Phillips.jpg
This report reveals the loyalty and churn rate of visitors. I use this graph to evaluate the "stickiness" of my web site, examine trends in visitors, and look at visitor retention rates. Omitted from the graph are the values on the X-axis (days of the month) and on the Y-axis (counts of the different types of visitors).
By Daniel Waisberg on May. 30 2007
Size: 25.2kb
Source: http://judah.webanalyticsdemystified.com
548 View(s)
Tags: Visitor , trends , loyalty , stickiness , graph , retention , rates , data_visualization , Web_Analytics
Graphic Widgets | Share Image | + Add to Quicklist
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Comments
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Sushant writes:
Great analytical work, Daniel.
 
Retention rate graph was really very impressive and gives good representation of data in simple and understandable form.
 
Your expertise in excel is remarkable.  
Added on Jun. 25 2007
ihouston writes:
Great Stuff Daniel!
 
I added a graph to my profile that illustrates how I use 52 week averages to see audience growth rates instead of monthly numbers. The result is less affected by cookie deletion, smooths out seasonality and provides a clearer picture of what the actual growth rate is for a site.
 
http://www.esnips.com/web/ihouston-WebAnalyticsGraphs 
 
Feel free to bring it over to your collection if you like it.
 
-Ian 
Added on May. 13 2007
steif writes:
Hi Daniel, I decided to add a link to this graph collection to my presentation at the Summit tomorrow. Robbin
Added on May. 6 2007
Praveen M. Joshi writes:
I loved it! You are of great help to all netizens. Really. Carry on the great work, dear. Yours Praveen.
Added on Apr. 27 2007
 
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