The Web Analytics Graph Collection eSnips Folder

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The Web Analytics Graph Collection eSnips Folder

The Web Analytics Graph Collection

The Web Analytics Graph Collection is a place to share visual representations of web data. It is the source to look for ideas on how and what to measure on websites.

Daniel Waisberg

Web Address: http://www.esnips.com/web/WebAnalyticsGraphs

Updated on Aug. 28 2007

4 Comments

Visitors: 6965 , "Favorited" by 5 users

Tags: Web_Analytics , data_visualization , graphs , charts , pies , maps , Web , Analytics , data , statistics

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Original graph size

Posted on Apr. 30 2007

When you navigate to a graph, I recommend clicking on Original Size, the quality of the picture gets much better.

Welcome!

Posted on Apr. 12 2007

Web Analysts have been struggling to represent web data in a friendly way to their colleagues and bosses. In an effort to help professionals and improve the standards in the field I have started this collection of Web Analytics graphs. The graphs shown in this folder should be used as examples of data visualization as well as 'what to measure' tips.

Please send your graphs (in any format) to me with a short description of their content and the techniques used to create them, and I will add them to the folder. Then, you can create a widget of any graph and show it in your blog or website.

Send graphs to: danielwaisberg@yahoo.com

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Unica NetInsight overlay with customer data segments by Akin Arikan.jpg

This is a cropped image from the overlay UI that comes with Unica's web analytics solution. One thing that it enables is to overlay segments based on registered customer data. In this case for example, where did people click who had a loyalty card vs. those that don't.

By Daniel Waisberg on Aug. 28 2007

Size: 46.5kb

404 View(s)

Tags: Customer , data , segments , overlay , chart , Unica , NetInsight , web_analytics , web , analytics

Graphic Widgets | Share Image | + Add to Quicklist

Unica NetInsight funnel by Akin Arikan.jpg

This is the visualization for a funnel report in Unica's web analytics solution by the name of NetInsight. From a visual aspect, the most important thing to point out is that this funnel actually does change shape based on the data. Hence the yellow slice is so thin because few people reached that step in the funnel.

By Daniel Waisberg on Aug. 28 2007

Size: 18.2kb

491 View(s)

Tags: Funnel , report , Unica , NetInsight , chart , web , analytics , web_analytics , data , visualization

Graphic Widgets | Share Image | + Add to Quicklist

Time Spent on Site by Daniel Waisberg.JPG

This graph represents the time spent on site over a six month period. The data was extracted from Google Analytics and the graph was built using Excel. The graph shows the level of site engagement; it is possible to understand whether the website content is succeeding to engage visitors (an interesting analysis would compare this graph for new and returning users).

By Daniel Waisberg on Jul. 30 2007

Size: 12.3kb

430 View(s)

Tags: retention , trend , time , spent , Google_Analytics , Excel , graph , bars

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Sales Funnel by Tim Wilson.JPG

This is an Excel based, weekly updated sales funnel status. The numbers in the blue shaded areas are measures of how many people/opportunities are in each stage of the funnel at the time the report is produced. The numbers in the white areas and the arrows are the number that moved from one stage to another over the course of the reporting period. The presentation of the data steals a page right out of the book of several web analytics packages that have conversion funnel capabilities.

By Daniel Waisberg on Jul. 19 2007

Size: 77kb

Source: http://www.secondtree.com

1100 View(s)

Tags: Sales , Funnel , conversion , chart , excel , report , web , analytics , data , Web_Analytics

Graphic Widgets | Share Image | + Add to Quicklist

Visitor Trends by Judah Phillips.jpg

This report reveals the loyalty and churn rate of visitors. I use this graph to evaluate the "stickiness" of my web site, examine trends in visitors, and look at visitor retention rates. Omitted from the graph are the values on the X-axis (days of the month) and on the Y-axis (counts of the different types of visitors).

By Daniel Waisberg on May. 30 2007

Size: 25.2kb

Source: http://judah.webanalyticsdemystified.com

548 View(s)

Tags: Visitor , trends , loyalty , stickiness , graph , retention , rates , data_visualization , Web_Analytics

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Sushant writes:

Great analytical work, Daniel.

Retention rate graph was really very impressive and gives good representation of data in simple and understandable form.

Your expertise in excel is remarkable.

Added on Jun. 25 2007

ihouston writes:

Great Stuff Daniel!

I added a graph to my profile that illustrates how I use 52 week averages to see audience growth rates instead of monthly numbers. The result is less affected by cookie deletion, smooths out seasonality and provides a clearer picture of what the actual growth rate is for a site.

http://www.esnips.com/web/ihouston-WebAnalyticsGraphs

Feel free to bring it over to your collection if you like it.

-Ian

Added on May. 13 2007