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| "The shorter tenure is in part a reflection of the change from failing traditional-marketing approaches to less-defined and more dynamic approaches," said Jeff Bell, who jumped from Chrysler Group to become corporate VP-global marketing of Microsoft's Interactive Entertainment Business this month. "Clearly the skill set of CMOs is changing from 'TV, TV and more TV' to interactive media. ... As the world of marketing completes this transition, the tenure will stabilize." |
| By
PDG
on Jun. 20 2006 |
Size:
42 bytes |
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Source:
http://adage.com
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97 View(s)
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| Tags:
marketing
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,advertising
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| 35% of US Internet users have created and posted content online. That implies a total of 48 million American adults. Has other stats. |
| By
PDG
on Jun. 19 2006 |
Size:
45 bytes |
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Source:
http://www.emarketer.com
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72 View(s)
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| Tags:
blog
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,research
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| Reddit is a front page of new, interesting and personalized links. Visitors submit all the links, and decide with votes what bubbles up to the top. Each vote also teaches reddit how to recommend links based on the visitor's individual interests. The result draws from a variety of subjects, ranging from tech and science news to politics and philosophy. This beguiling mix attracts a rapidly growing community: Traffic has doubled every month since reddit's launch in summer '05. |
| By
PDG
on Jun. 11 2006 |
Size:
1.1kb |
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Source:
http://www.federatedmedia.net
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94 View(s)
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| Tags:
community
,journalism
,new
,media
,reporting
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| Graphic Widgets
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Share Image |
+ Add to Quicklist
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| More companies doing business online are heading the Attention Economy--the idea that attention is scarce and valuable in an information-rich world. There's more to this than New Age hucksterism, and businesses that ignore this dynamic could be lost in the maturing noise of the Web. |
| By
PDG
on Jun. 8 2006 |
Size:
80 bytes |
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Source:
http://www.informationweek.com
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80 View(s)
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| Tags:
viral
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