For Immediate Release
Learn About Yourself and Discover Others That Share Your
Interests & Passions Through Unique Social DNA Quizzes & Lists
Tel Aviv, ISRAEL – November 14, 2007 – eSnips, Ltd., the first multipurpose social content sharing site where individuals share and promote their interests, today announced a new service called Social DNA, a thought-provoking concept that connects people to other like-minded people in an entirely new way by matching digital genes.
People seek intelligent and intriguing interaction around interests. Imagine walking into a cocktail party, full of strangers. Instead of feeling overwhelmed, each person is wearing a nametag that tells you where and how you connect in different areas of your life, i.e., 67% alike on politics, 74% alike on eating habits, 4% on workout habits and so on. Enter the world of Social DNA.
A key premise of Web 2.0 services is the ability to discover like-minded people through common friends or tags. eSnips Social DNA takes this ability to the next level by matching people with others who resemble them most based on hundreds or thousands of common defined aspects of their lives. It’s done through a series of fun, creative and often intriguing 1-2 minute online quizzes across multiple topics (referred to as Social Genes).
The multiple-choice quizzes are just one type of “Social Gene” that makes up a user’s Social DNA. The other type is a List, where users can express their musical, literary, cinematic and even dietary preferences. A List can express personal favorites in a more diverse way than a Quiz, which is why a mixture of both is essential to get comprehensive Social DNA results.
Immediately upon answering the first question, users get exposed to others who responded like them. As they continue the quiz, the matches change until eventually a user only sees the highest scoring matches. They also can see how their answers compared to rest of the population, shown through a uniqueness score and set of graphs. Upon completing a quiz, users can quickly and easily create a fun widget to post on their website or blog.
Social DNA becomes incredibly fascinating when thousands of users answer tens and hundreds of quizzes and lists and get matched. It is then that users discover people who love science fiction as much as they do, prefer lasagna to any other food, or believe that Al Gore should be the next president of the United States. Users can also discover top matches in their country, community or among their friends.
“People aspire to find others like them,” said Yael Elish, CEO of eSnips. “Social networks do this through revealing mutual friends and tags. eSnips does it through reveling people with similar interests and passions and Social DNA takes this concept to the next level. In the world of Social DNA, each person has a set of attributes just like in the real world. Only in a DNA world, attributes are a person’s series of answers to a set of questions.”
Social DNA allows people to meet others with similar mind-sets across multiple topics, such as music, spirituality, art, poetry, politics, animals, writing, sports and others, while learning about themselves in the process. These quizzes and lists are divided into different subjects attempting to cover the spectrum of popular human interests. The more questions someone answers, the more they have “defined” themselves and the more comprehensive and complete their Social DNA results will be.
Just like eSnips, Social DNA is free. It also does not require registration, and any user visiting the site can start and get matched within minutes.
About eSnips, Ltd.
eSnips –http://www.esnips.com – is the first multipurpose social content sharing site where individuals share and promote their interests, sell their creations and form niche communities around specific areas of interests. eSnips is free, and provides 5 GB of free storage to users who want to share any type of content from one centralized place. eSnips MicroPortals extends the compelling online social sharing capability to even the smallest and most esoteric niche communities, who have not had an online voice or presence on the web. Within these communities, users can share and sell their creations in the eSnips Marketplace. eSnips has gained recognition as a key player in the social sharing space, particularly for its uniqueness in its ability to allow users to share any media type and every file type on one site. The team behind eSnips includes Yael Elish, a seasoned veteran of several Internet start-ups and Nahum Sharfman, founder of Shopping.com and Commtouch. eSnips has received investments from Greylock Ventures and Gemini Israel Funds.