Social DNA is a way to learn more about yourself, find out how similar you are to your friends and countrymen and to discover likeminded people you've never met. Your Social DNA is made up of bits and pieces called Social Genes, where each Gene is a quiz, list or open-ended question that describes one aspect of your life, in a wide variety of topics. Once you as little as one Gene in your Social DNA, you can start finding out who are your best Matches.
With one Gene, you'll be compared to all of the people who have added that Gene to their Social DNA so that you can see how similar you are. However, the more Genes you have in your Social DNA, the more accurate your Matches will be. Once you have a Social DNA, you'll be able to see how people on eSnips Match you when you view their profile. You'll also be able to find the top Matches in your country, community or among your friends.

A Social Gene is a single "piece" of your Social DNA: one of many different elements that you create to define who you are. Each Gene is either a Quiz you answer or a List that you create in a variety of different topics, according to your tastes and interests. There are Genes about almost everything in life: politics, music, travel, sports, food & wine, business, literature, entertainment, technology, art, parenting and, of course, love, sex and relationships.
Start by adding Social Genes on issues that really matter to you, so that finding a Match will be as relevant as possible. It doesn't matter if your Genes are Lists or Quizzes, they'll still allow you to express your different interests. As you add more Genes to your Social DNA, it will more accurately define you, your interests and your passions. Adding more Genes to your Social DNA will also provide better Matches with people that share many of your interests, not just one or two.

A Quiz is a type of Social Gene, a single piece of your Social DNA. A quiz usually consists of 10 to 12 multiple choice questions on a particular topic. There is no right or wrong answer to each question, just a reflection of your opinion or preference. There are two "types" of Quizzes: Ranked and Random. A Ranked Quiz asks questions with answers that are ranked in some way, where one answer matches one extreme, another the exact opposite, and two answers are somewhere in the middle.
A Ranked Quiz usually answers a single question, such as "Are you a gourmet cook?" where the answer is somewhere between "burns rice" and "caramelizes Creme Brule" Unlike the Ranked Quizzes, the Random Quizzes don't try to reach a certain "score," but rather serve to express an opinion. It doesn't matter if you "can't stand blue dresses" but how many people have also expressed that they cannot stand blue dresses.

A List is the second type of Social Gene, a piece of your Social DNA. Each List is focused on a specific area of interest and you can fill in up to ten different responses. For example, who are your top 10 musicians? Your favorite food? A List can express your personal favorites in a more diverse way than a Quiz, which is why a mixture of both is essential for a comprehensive Social DNA.

Uniqueness represents how common or rare your answers are when compared to other people who have built their Social DNA. Your overall Uniqueness compares all your Social Genes, compares them to other people who have the same Genes that you do, and counts how unique your answers are compared to everyone else.
To be really unique, you must have answered almost every question differently than the norm. On the other hand, if you answered like the majority, your Uniqueness level is low. You can also see your Uniqueness for specific Genes, showing how your answers differed or were alike others' in one topic. Uniqueness is ranked as below, with "One-of-a-Kind" being the most unique Gene or entire Social DNA, and "Fairly Common" at the other end of the scale: One-of-a-Kind, Most Rare, Very Rare, Rare, Distinctive, Less Common, In the Minority, Outside the Average, Similar to many, Fairly Common.

The Match percentage represents how similar you are to another user, and bases the similarity on both the number of common Genes and identical answers. In general, the Match percentage is compares the Social Genes that you and the other user have in common, and your answers for each Gene. For example, if you and another user have both taken the "Day at the Movies" quiz, and only that quiz, and let's say that you answered 6 out of the 10 questions the same. The Match between you will then be 60%, the percentage of answers you have answered identically. This is a simple example and is true in every case where you and another user have the exact same Genes. However, users tend to collect different Social Genes, depending on what piques their interest or topics they care about. The probability of you and another user having the exact same Genes is relatively small. Therefore, most Matches are based on a certain inequality in the number of Genes.
In a more common example, let's assume that Jack has 100 Genes while Jill has 5. Let's also assume that Jack and Jill have 4 Genes in common, and for each of those Genes all the answers are identical. From Jill's perspective, she will be a 80% Match with Jack. This is because Jack has a perfect Match with 4 of her Genes, and a "zero" Match with her fifth Gene. From Jack's perspective, however, Jill will only be a 4% Match. This is because while Jill has a perfect Match with 4 of Jack's Genes, she has no Match with 96 of them! Also, since Genes are rarely perfectly identical, let's assume that only 50% of the answers in the four Genes are the same. That changes the Match percentage: From Jill's perspective, Jack is a 40% Match. From Jack's perspective, Jill is now only a 2% Match. This is really where Social DNA becomes interesting since it really is so very rare to get a high Match percentage, the ones you have are very significant. If you and another user have around one hundred Genes, a 30% Match, or even a 15% Match between you can indicate a true kindred spirit!