When you set up an item to sell, you will need to take several steps. While you can set up your shop very quickly, the more you invest in showcasing your products, the better your sales will be.

1. Choose a good picture. This image will represent your product to users – be sure you set it off in the best possible light.
2. Choose a great name. In the edit screen, you’ll be able to choose a name for your image. You should choose a name that is very vivid, and adequately describes your product.
3. The product description field is your chance to sell your product. Be creative, be lengthy, and say everything you can about your product. Be sure to include the nitty gritty details such as dimensions, weight, materials, and any special advice you may have about the product.
4. Tags are the paths to discover your products, to get them found! Use liberally, but smartly!
5. Setting the price is your only chance to determine what buyers will pay you for your product. This should include not just the cost of the project, but also the cost of shipping, packaging, and even insurance. Make sure you include all your costs when determining an asking price. You will not have a chance to tack on any additional surcharges to your product price aside from the price you publish.
6. Shipping rates can be tricky to define. Do your homework so that you don’t spend more money shipping your product than you charged. Go to the main shippers, such as UPS and FedEx and determine how much you need to charge based on the product’s dimensions, your location and the buyer’s potential location. Note that if you live in the United States, you can limit your shipping to US addresses only on the Marketplace set up page. This can help you determine a more accurate shipping rate. For those wanting to ship internationally, find out how much it costs to ship your product to different parts of the world.
7. Communicate with your buyers. This is especially true when things go wrong, such as an abnormally long time to shipment. But it’s also true when everything goes right: send them an email when you receive their order, and when you ship it. Ask them to confirm their receipt. Treat your customers with respect and they’ll come back again and again.