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Lift Curve by Junk Charts - eSnips, share anything
Lift Curve by Junk Charts.png
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Lift Curve by Junk Charts - This graph is a "lift curve", often used in marketing. It's the same thing as the Lorenz curve used by demographers but interpreted differently. Here, we see that Guitar pages accounted for 26% of the page views but 37% of the clicks; House pages accounted for an incremental 44% of the pages and 59% of the clicks; etc. The relative click rates are immediately clear from the steepness of the line segments.
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Uploaded by: Daniel Waisberg From Israel
Joined on Jan. 17 2007
"One accurate measurement is worth more than a thousand expert opinions. Admiral Grace Hopper"
This graph is a "lift curve", often used in marketing. It's the same thing as the Lorenz curve used by demographers but interpreted differently. Here, we see that Guitar pages accounted for 26% of the page views but 37% of the clicks; House pages accounted for an incremental 44% of the pages and 59% of the clicks; etc. The relative click rates are immediately clear from the steepness of the line segments.
Added to The Web Analytic... folder on May. 23 2007
Size: 4kb
Tags: lift_curve , marketing , click_through , click_rate , pageviews , web_visualization , graph , scatter , web , statistics
Folder Tags: Web_Analytics , data_visualization , graphs , charts , pies , maps , Web , Analytics , data , statistics
Source: http://junkcharts.typepad.com
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Akin writes:
Hi Daniel,
 
On this chart, when you say "Clicks" do you mean clickthroughs from advertising? Is that what is being compared? I am excited as I had not seen this idea anywhere before.
 
Akin
Added on Aug. 15 2007

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